Benchmarks

Benchmarking, i.e. the search for the best processes, approaches and results, is the starting point of consistent customer orientation.

Top business performance of individual companies can change the perception and satisfaction of customers not only within an industry but also across different industries. This is why cross-sectoral benchmarking in particular is gaining in importance.

Especially companies pursuing top performance need reliable comparative figures describing their own and other industries.

The national, cross-industry Kundenmonitor survey was designed for precisely this purpose.