Benefits

The Kundenmonitor surveys provide your company with data which enable you to compare with competitors and point to both potential risks and sales opportunities.

The available date describe the level and development of customer orientation as benchmarks for a broad field of application:

• Identification of the status-quo of customer satisfaction and retention in your own company
• Comparison of your company's results with those of your competitors to find out how customers perceive your competitive position
• Long-term observation of the industry and the development of your company's results in customer satisfaction and retention
• Exposure of strengths and weaknesses for customer orientation in your company
• Selection of the »top performers« in order to learn from them
• Establishment of measures for strengthening customer relations
• Controlling of how successful measures for a systematic improvement of customer orientation are
• Basis for target agreements and Balanced Scorecard
• Communication measures (annual reports, advertising, information for employees)
• Comparison with your company's internal studies on customer satisfaction and retention