Kundenmonitor Switzerland
Kundenmonitor Switzerland is the cross-industry benchmarking survey for the Swiss B-to-C market published by KundenMonitor AG. The main research subjects are customer satisfaction, customer relations and the links between both. The survey was carried out in 2006, 2008 and 2010.
Study Design 2011
| Methodology: | Online-Interviews (CAWI: Computer Assisted Web Interview), conducted by ServiceBarometer AG in the period between August and September 2011 using the constantly refined Kundenmonitor standard (since 1992) |
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| Available scores: | Table set with presentation of individual results for items concerning single providers and demographics, management summary with comparisons of providers |
| Universe/Sample: | Quota sampling was used according to age, gender and WEMF-region for the Swiss population, aged between 16 and 69, resident in private households in German-speaking and Western Switzerland (without Ticino). The sample was based a current access panel (thus highest degree of independence of the sample could be guaranteed, as addresses were not provided by companies). |
| Survey extent: | 3,576 persons were interviewed about 9 industries. |