Techniques

The independent choice of methodology is a core element of our philosophy. We accomplish this goal thanks to the scientific training of our research professionals and our broad experience in the use of different techniques.

Due to our long-standing experience in the analysis of customer satisfaction and customer orientation we can offer a broad compendium of techniques, which can be applied flexibly according to our clients’ needs. We supplement traditional market research methods such as telephone interviews, personal, online or paper-and-pencil interviews with qualitative approaches like focus groups, expert interviews and mystery research.

In addition to comprehensive monitoring systems we offer our clients such custom-tailored solutions as the »holiday tester«, the »business-excellence check«, »customer integrated product development« or the »reputation index«.